Claire Paterson

I have always been motivated to put myself in the shoes of a customer, learning what matters to them, the issues they are facing, and most importantly what they want (or don’t want!) from a product or service. Once these fundamentals known, you are in a great position to offer a highly tailored solution that meets their individual needs while simultaneously building trust, loyalty and a happy customer base! Plus, marketing is constantly evolving, there’s always new ways to reach people and new campaigns to develop, there’s never a dull moment!

Expertise

Claire was inspired to pursue a career in marketing because it allows her to use her creative and problem-solving skills to help businesses achieve their goals.

Claire specialises in content marketing, creating compelling, informative materials such as blogs, articles and case studies with the aim of generating interest in a business and its products and services, helping them to stand out from the crowd by positioning them as the experts in their field.

By understanding the needs and desires of their target audience, Claire strives to help companies build relationships with their customers that result in greater levels of satisfaction and increased loyalty. This extends to liaising with clients and offering them a great experience every time they come into the clinic.

Experience

Claire has worked in a variety of marketing roles both on the client and agency side, spanning many industries from tourism to technology. When her children were young, she decided to become self-employed and provide marketing services to small businesses as this allowed her the flexibility to combine working with looking after her children. She joined Balanced as part of the reception team and to support the delivery of the company’s marketing activity.

Life outside work

I love being active and enjoy walking, running and more recently, strength training. This is all to counter hours spent in the car ferrying my two children to their various sporting activities! We also enjoy being active as a family and have recently purchased paddle-boards which are brilliant fun and provide the perfect opportunity to head off and explore some beautiful coastal locations.

My favourite thing

For me, there’s nothing better than heading off on holiday, long or short, at home or abroad, to explore and spend time as a family.